Building Enduring Startups

Most startup advice is optimized for the wrong outcome: looking impressive for eighteen months. This course is about the other thing — building a company that is still alive, still growing, and still worth working at ten years in. Marcus Lee has founded, sold, shut down, and funded companies, and he teaches from the full ledger, failures included.

In ninety minutes of dense, advanced material, you will work through the real killers of early companies — founder misalignment, fake product-market fit, economics that never worked — and the decisions that compound in your favor: choosing a problem worth ten years of your life, hiring for the company you are becoming rather than the one you are, and treating capital as a strategic instrument instead of a scoreboard.

This course assumes you already know the basics of starting up. It is for founders and operators who want the second conversation — the one about endurance.